As you might have noticed Li Yachts has a new logo! I wanted to come up with something simple which wakes up the sailor’s imagination. My sketch was evolved to final form by the graphic designer.
Exactly 10 years ago at offshore worksite northern storm ripped away the container where the equipments of my young commercial diving company were stored, it drifted away during the night and flooded because of the holes cut into it and finally sank. Never found, it was a total loss.
What comes to sailing, all the money that I had saved for a boat and one year’s voyage went to starting my company again, which was hard during long economical depression. So I bought the only boat that I could afford by the price of recycling metal.
The boat was aluminium yacht Li, which inspired the design project of new boat and gave her name to Li Yachts. Interesting point here is that a tragedy can also be a new beginning with an unknown and interesting direction – an adventure.
In new Purje-magazine there is an article about two aluminium boats, one 52 years old, one under design! Available only in Finland.
There will always be people who will tell you, that there is no sense to do something. Don’t listen. Last three years I have been working from a dream towards the reality with my project. If I’d listened, even the first step hadn’t been made.
Now it’s time to launch the slogan of this project and the story behind it!
We all know where comes the origins of the sentence. Our slogan will remind us the oceans vital role to life on this blue planet.
Famous song, which gave the origins of the slogan, was written to promote world peace. In the near future we will see that climate change will be one of the greatest hazards to sympathy on earth if the actions won’t be fast and effective.
Upcoming problems won’t know borders. Ever green song was performed in Our World television show, which was the first international satellite broadcast in 1967. Modern technology gathered the audience of at least 400 million people, connecting the continents as the oceans do.
That year happens to be also the year when the original Li was built!
You might hear the first part of the French national anthem in your head and that’s the tribute to many inspirational French sailors through the decades.
The slogan describes our commitment to do something to help protect oceans within this project.
It also tells the self-sufficient goal of our Zero Fossil Fuel concept – ALL YOU NEED IS OCEAN.
I’m a lucky fellow, even in the middle of hard times – every time I wake up I have the direction, goal and cause. It can be found in this website.
But what I mean about optimistic madness? As an entrepreneur I associate the optimistic madness strongly to attitude of work and desire to start new projects. And that is something our society needs in economically hard times. Only optimistic madness can produce ideas where the true ambition is involved. And only that ambition can be the fuel of mind that will carry you through tough times. Without that strength many great projects would have never been started or at least they wouldn’t have fought ahead.
To activate your optimistic madness you can start from a very tiny move. If you change the course in one degree, within a short distance you won’t notice anything, but when a year has passed the situation is rather different. The main point is to begin now and not to underestimate the effect of little things.
Do you know where are you going to? If you don’t, you might have missed one of the most meaningful things in life. The saddest thing is that some people know where they want to go, but still they are moving to the opposite direction. It’s always softer to swim within the stream than struggle against it.
With a strong ambition the failures can also be accepted and they can be learned to see as a part of the progress. And the path towards the goal have to be seen valuable. For me that’s a privilege to even get a possibility to start the Li Yachts design project, which was only a tiny crumb of optimistic madness a year ago. I was only drawing sketches on my notebook of the boat to fulfill my desired way of living.
This project is named after original Li and coincidentally it’s also the symbol of lithium, which is needed in batteries to power up our zero fossil fuels concept. Low impact – also Li.