Li Yachts 40 in Zeilen Magazine

First article about our 40 ft design in foreign sailing magazine! Thanks a lot to Dutch Zeilen Magazine and Lars Bosma! I was very happy to receive a message about the interest to write short introduction of the design. Strange to see our rendered product image next to the new Hallberg-Rassy 69. At least there is nothing to be ashamed of the quality of the image, thanks to Janne!

Article about Li Yachts 40 in Dutch Zeilen Magazine

Sustainability in yachting and boat industry

In these times I found myself often thinking that is it even allowed to design a new boat aiming to produce a new item. Answer is that it depends, but one thing is certain – the mass production yacht industry needs to change course along with other sectors. Fewer boats and they should be designed and built with a circular economy in mind.

My opinion is that in today’s world it’s not sustainable to produce huge amounts of plastic boats which will just spend their time standing in harbours. Too many of them have just a purpose to bring the joy of ownership.

But is there a sense to own the boat you are sailing, or is it important? An interesting question. If you sail two weeks in summer during the vacation, maybe not. It’s much cheaper and easier to rent the boat. And what’s the most important, more boats in shared use – lower carbon footprint to sailed miles.

Of course there isn’t anything new in sailboat rental. But I mean also something more than renting a boat for a vacation.

How about dreamed longer voyages? Could there be a service to rent a sailboat for a longer period as well, like one year with a suitable cost? Many sailors take a loan to purchase and equip the boat and sell it after having sailed e.g. from Europe to the Caribbean and back. It would be easier to rent a yacht and maybe keep the existing boat back home, if that’s not suitable for longer voyages. Financial risk might also be lower that way.

If the boat is seen as a tool to make memories, not a pride of ownership, the world would need fewer boats.

There is not anything wrong with owning a boat if it’s really used. I have thought the same about summer houses and apartments. Too many of them are used a few weeks a year and the rest of the time just stand empty, nowadays also the basic heating on here in Northern Europe. What a waste of resources. Also these rarely used boats are often wintering in heated halls. Huge carbon footprint to sailed miles!

What comes to our personal carbon footprint, how many of the new boat’s owners even really think about it. I don’t want to underestimate people, but there isn’t yet a reason to be too optimistic about that.

An old boat, which is already manufactured, is always the most sustainable solution but we’ll also need new boats, which will be the next old boats meeting the requirements of the circular economy.

I don’t believe in absolutism but widespread moderation. For example if somebody really passionate about sailing wants a new yacht, maybe he or she can live without owning a sports car or motorcycle too or that summer house already mentioned. Maybe these other things can be hired when needed, not owned. The same other way round with the boat if that’s not such a high priority in life.

I’m also thinking of a new approach to the desired prototype of our 40 ft design. Maybe it would be built for shared use instead. That would be a huge financial challenge because of the long payback time of the new boat, but we are investigating the options. Starting up close, maybe there might be sailors wanting to experience our beautiful Finnish archipelago during off-season times. Or maybe they have extended voyages in mind but lack the budget for the purposeful boat.

I hope that some of the readers think the same! If you want to share your thoughts, please send an email to

New logo for Li Yachts

As you might have noticed Li Yachts has a new logo! I wanted to come up with something simple which wakes up the sailor’s imagination. My sketch was evolved to final form by the graphic designer.

Flashback about tragedy which finally led to inspiration to Li Yachts

Exactly 10 years ago at offshore worksite northern storm ripped away the container where the equipments of my young commercial diving company were stored, it drifted away during the night and flooded because of the holes cut into it and finally sank. Never found, it was a total loss.

What comes to sailing, all the money that I had saved for a boat and one year’s voyage went to starting my company again, which was hard during long economical depression. So I bought the only boat that I could afford by the price of recycling metal.

The boat was aluminium yacht Li, which inspired the design project of new boat and gave her name to Li Yachts. Interesting point here is that a tragedy can also be a new beginning with an unknown and interesting direction – an adventure.

First article about Li Yachts published

In new Purje-magazine there is an article about two aluminium boats, one 52 years old, one under design! Available only in Finland.

There will always be people who will tell you, that there is no sense to do something. Don’t listen. Last three years I have been working from a dream towards the reality with my project. If I’d listened, even the first step hadn’t been made.